25 April 2008

Travel back in time with ‘Yoga Culture’

PR Agency: Brand-Comm

openPR) - This season Urban Yoga redefines yoga with new age, radical and fun themes inspired by the uninhibited era of the 1960’s. ‘Yoga Culture’ is a collection that compliments fitness with mental peace. Urban yogi’s looking for the perfect balance will not want to miss out on the body and soul ranges available this season!

The women’s BODY range includes singlets with cross back styles and urbanised Om prints, seamless kimono cuts and ¾ sleeved tops with graphic chest prints. The raglan sleeves on tops allow for more room and stretch while practising yoga or just gyming. ¾ pants with shifted seams and a rolled waistband allow for greater comfort, while retaining a stylish look.

Similarly, for men, the BODY collection comprises of ribbed fabric vests for extra room, raglan sleeves and full – sleeved jerseys. ¾ length shorts complete the look. Shades of pastel and earthy tones teamed with modern prints make this season’s collection a must-have.

If you are the kind who is only into meditation try The SOUL range, available for both men and women. This range is a completely new era lifestyle collection. Women can choose from kimono cowl neck tops, or full sleeved kimono cuts with silk facing. Tunics with satin scarves attached are stylish and practical at the same time. The men’s collection comprises of kurta’s with linen dobby and linen bottoms.

The tops in these collections are priced between Rs. 299/- to Rs. 699/- and the bottoms are priced between Rs. 599/- and Rs. 999/-. The ‘Yoga Culture’ Collection is available at the Urban Yoga Centre located on 100 ft road Indiranagar and at Urban Yoga exclusive stores on Commercial Street and Sigma Mall. It is also available at the Pantaloons showroom, Bangalore Central, Shopper’s Stop and at Landmark.

Integrated Brand-Comm Pvt. Ltd.
# 68, 1st Floor, Transpade Towers,
Jyothi Nivas College Road, Koramangala,
Bangalore – 560 095
Telephone: 91(80)25539369 / 258 Fax:91(80)25520491

About Urban Yoga:

Though India is the land of yoga, there is little or no awareness among yoga practitioners about the need for specific clothes for yoga. At the same time people who practice yoga in India, are not fully satisfied with the clothes they currently wear for yoga. Indus-League, a unique brand lifestyle-marketing firm understood this and created URBAN YOGA which fills this gap for “Spiritual Fitness Wear”. A line of clothing meant for yoga and other holistic pursuits. Urban Yoga was born after intense and detailed research conducted on yoga by Indus-League.